The 26-year-old Swedish entrepreneur, influencer, designer, model, and content creator is responsible for creating her very own brand Djerf Avenue, as well as influencing just about everyone on TikTok to get "curtain bangs" after seeing her insanely voluminous hair (see picture)
But what is the reason for all of her success? For one, It can be attributed to her multifaceted talent and ability to excel in several fields to gain more recognition across multiple platforms. Another reason can be attributed to her unique branding which has been described as a "Swedish, non-seasonal, ready-to-wear brand" with emphasis on "non-seasonal" as Matilda aims to steer away from fast fashion and trends, and more toward high-quality, timeless, essential pieces that can and should be worn often and for many years to come. Above all, Matilda's following appreciates her authenticity and relatability. She has been able to connect with her audience by sharing genuine experiences, lifestyle tips, and personal stories. Her followers appreciate her transparency and down-to-earth nature, which has helped her build a strong and loyal community.
Djerf Avenue was created in 2019 and all of the brand's pieces are ethically produced and manufactured in Portugal, Italy & Sweden something that undeniably draws a lot of attention to the brand as sustainability grows more critical by the day. Djerf Avenue is made to embody the confident, chic, and laid-back person on the go, it definitely represents Matilda's personal style which means she is a walking advertisement for her own brand.